Stakeholder Capitalism, Firms of Endearment and SPICE Model
You have all heard about capitalism and very often its negative connotation. But have you ever heard about ‘Stakeholder Capitalism’? ‘Stakeholder capitalism’ is the buzzword around the…
Category: Pharma Marketing
Davos Manifesto and FoE’s to Raise Profitability Of Your Firm
Have you heard of the Davos Manifesto? Every year the World Economic Forum (WEF) is held at Davos. The purpose of its annual meeting is to…
H2H Brand Management
What is H2H Brand Management? It is co-creation of a brand along with the consumers (for pharma, the patients, and doctors) is one of the essential…
H2H Marketing Doesn’t Feel Like Marketing
Changes in pharma marketing will be profound in the foreseeable future. Not just with the advent of technology, but also with the adoption of the…
Pharma Marketing and Sales Regulations – UCPMP
The session has been completed UCPMP Discussion What has changed in law pertaining to pharma marketing after the recent judgement of Supreme Court? Live Interactive…
Like Digital Transformation, H2H Mindset Transformation Needed
Prof. Dr. Waldemar Pförtsch (Pforzheim University) and Prof. Dr. Uwe Sponholz (Würzburg-Schweinfurt University) the co-authors of the book H2H Marketing opine that: “Sustainable improvement of the world and…
Is pharma F&D delivering what the patients want?
Last week I had a guest at home, Mrs. Durgadevi, a frail lady of 80. She is a patient with chronic dry eyes. Her ophthalmologist…
H2H Mindset and Collaborative Branding
H2H Marketing follows a highly integrative and collaborative approach. Therefore, a pharma brand cannot be viewed separately but rather it must be integrated into the…
The New Definition of Marketing | Feat H2H Marketing
What is marketing? The Grand Guru of Marketing, Philip Kotler says: “First – Identify and define a human problem; a real problem. Then find a…
The inspiration behind the book “H2H Marketing”
Have you heard about the book “Firms of Endearment” written by Raj Sisodia, Jagdish Sheth, and David Wolfe? Firms of Endearment write the authors, are…
You must be logged in to post a comment.