Does H2H Mindset Matter to the CFO and the CHRO?
Does H2H Mindset Matter to the Chief Financial Officer (CFO) and the Chief Human Resources Officer (CHRO)? I distinctly recall what Philip Kotler said on…
Tag: Human-to-Human Marketing
Making Brand Communication More Effective – The H2H Way
How do you make your brand communication more effective? Bring back the human side of communication. Brand communication is much more than merely transmitting the…
Are the 4P’s of Marketing Relevant Today?
In ‘Marketing 4.0’, Philip Kotler redefines marketing as “Outlining the human problem, the real human problem and addressing this problem.” In this context consider whether…
Impact of Virus of H2H Mindset on SalesForce Happiness and Performance
Only last evening I was in discussion with Vinayak Kamath, the CEO and the Executive Director of V & V Pharmaceuticals. V & V Pharmaceuticals…
Stakeholder Capitalism, Firms of Endearment and SPICE Model
You have all heard about capitalism and very often its negative connotation. But have you ever heard about ‘Stakeholder Capitalism’? ‘Stakeholder capitalism’ is the buzzword around the…
Davos Manifesto and FoE’s to Raise Profitability Of Your Firm
Have you heard of the Davos Manifesto? Every year the World Economic Forum (WEF) is held at Davos. The purpose of its annual meeting is to…
H2H Brand Management
What is H2H Brand Management? It is co-creation of a brand along with the consumers (for pharma, the patients, and doctors) is one of the essential…
H2H Marketing – Humans Have Problems and Marketers Have To Find Solutions
Hello everyone. How does Philip Kotler, the grand guru of marketing, define marketing? Today, we marketers generally have a tendency of speaking either B2B,…
H2H Marketing Doesn’t Feel Like Marketing
Changes in pharma marketing will be profound in the foreseeable future. Not just with the advent of technology, but also with the adoption of the…
Like Digital Transformation, H2H Mindset Transformation Needed
Prof. Dr. Waldemar Pförtsch (Pforzheim University) and Prof. Dr. Uwe Sponholz (Würzburg-Schweinfurt University) the co-authors of the book H2H Marketing opine that: “Sustainable improvement of the world and…
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