Davos Manifesto and FoE’s to Raise Profitability Of Your Firm
Have you heard of the Davos Manifesto? Every year the World Economic Forum (WEF) is held at Davos. The purpose of its annual meeting is to…
Category: Pharma Sales
H2H Brand Management
What is H2H Brand Management? It is co-creation of a brand along with the consumers (for pharma, the patients, and doctors) is one of the essential…
Pharma Marketing and Sales Regulations – UCPMP
The session has been completed UCPMP Discussion What has changed in law pertaining to pharma marketing after the recent judgement of Supreme Court? Live Interactive…
Like Digital Transformation, H2H Mindset Transformation Needed
Prof. Dr. Waldemar Pförtsch (Pforzheim University) and Prof. Dr. Uwe Sponholz (Würzburg-Schweinfurt University) the co-authors of the book H2H Marketing opine that: “Sustainable improvement of the world and…
The inspiration behind the book “H2H Marketing”
Have you heard about the book “Firms of Endearment” written by Raj Sisodia, Jagdish Sheth, and David Wolfe? Firms of Endearment write the authors, are…
Why doctors are averse to ‘New Products’?
Case Study – Why doctors are averse to ‘new products’? Praveen and Naveen, the brand managers at V & V Pharmaceuticals were discussing the launch…
Design Thinking and Service Dominant Logic in AYUSH (Homeopathy) Field of Medicine
Homeopathy, also known as homeopathic medicine, is a medical system that was developed in Germany more than 200 years ago. It’s based on two unconventional…
Go-To-Market or Go-To-Patient Strategy?
Preamble This post is dedicated to Mr. Sanjiv Navangul who was the first to speak about ‘Go-To-Patient Strategy’. It is not ‘Go-To-Market’ but ‘Go-To-Patient Strategy’…
Measuring Pharma Sales Force Effectiveness – Case Study
Harish, the Zonal Sales Manager at V & V Pharma was in a board room meeting with other middle-level managers which was presided over by…
Guru Shishya Program | Basant Panchami – Thank You
Join WhatsApp Group Thank you for registration EVENT STARTS IN Days Hours Minutes Seconds The event started on 8th Jan 2022 at 3:00 PM (Indian…
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