Is pharma F&D delivering what the patients want?
Last week I had a guest at home, Mrs. Durgadevi, a frail lady of 80. She is a patient with chronic dry eyes. Her ophthalmologist…
Tag: H2H Marketing
H2H Mindset and Collaborative Branding
H2H Marketing follows a highly integrative and collaborative approach. Therefore, a pharma brand cannot be viewed separately but rather it must be integrated into the…
The New Definition of Marketing | Feat H2H Marketing
What is marketing? The Grand Guru of Marketing, Philip Kotler says: “First – Identify and define a human problem; a real problem. Then find a…
The inspiration behind the book “H2H Marketing”
Have you heard about the book “Firms of Endearment” written by Raj Sisodia, Jagdish Sheth, and David Wolfe? Firms of Endearment write the authors, are…
Design Thinking and Service Dominant Logic in AYUSH (Homeopathy) Field of Medicine
Homeopathy, also known as homeopathic medicine, is a medical system that was developed in Germany more than 200 years ago. It’s based on two unconventional…
The Bangalore Model of Marketing for the Pharma Industry of Bangladesh and India
Preamble This book H2H Marketing: The Genesis of Human-to-Human Marketing for Pharma is a product of the original work in German, Das Neue Marketing-Mindset by…
The Story Behind H2H Marketing – From The Pharma Perspective
The Story Behind H2H Marketing – From The Pharma Perspective Who doesn’t love stories? From a 3-year-old kid to 95-year-old great grandfather, all do! We…
Philip Kotler & Co-authors on the Book Discussion ‘H2H MARKETING: THE GENESIS OF HUMAN-TO-HUMAN MARKETING’ at PharmaState academy
On 30th May 2021, PharmaState Academy, online learning & development platform for the Lifesciences Industries professionals, organized a webucational program on H2H Marketing. Over 6000…
PharmaState Academy is organizing H2H Marketing Book discussion with Prof. Philip Kotler, co-authors
On the occasion of Philip Kotler’s 90th Birthday, the Human to Human Marketing concept propagated by the three co-authors Prof. Philip Kotler, Prof. Waldemar Pfoertsch…
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